It takes fire to make Jack. and Jack to make Fire. This introductory work for Jack Fire speaks both to the process (same charcoal mellowing, new cinnamon heat) and output (an amazing night out). We opted to produce this in camera in order to achieve complete realism. We worked with Taylor James to shoot the bottle in studio on black and white, on wet and hot coals, and capture additional sparks and embers that would later be retouched in. 30 extras were placed in a warehouse and shot from overhead in multiple formations.