For the past few holiday seasons, our team has created digital experiences that celebrate the giving of "not-so-great gifts." I produced custom hand knit "ugly" sweaters and hand painted whiskey-toting sleds made out of barrels as prizes for fans who entered the best worst gift. These diorama-like pieces were created by ILOVEDUST to support the latest campaign in 2014. We created even more content for social media by producing a small shoot at Studio6 (hey, that's me!). Sleds by Kartwheel and all process imagery by Jody Horton.