INFINITI teamed up with Marvel Studios’ Avengers: Infinity War to promote the launch of its new QX50 and its long-awaited VC Turbo engine. The partnership required producing posters, animations, videos for social, and images at the world premiere in LA on April 23rd.
Every year as a sponsor of the NCAA Tournament, INFINITI puts together an amazing group of athletes and cancer survivors called the Hardwood Heroes. These inspiring people play the alumni team during the Final Four tournament. This year, I was fortunate enough to produce images and social content during their first practice in Austin, TX. INFINITI has raised more than 1 million dollars through the Hardwood Heroes and Coaches Charity Challenge.
Images and GIFs shot by Nils Ericson.
Various shoots for social from 2017 and 2018
Images courtesy of Matthew Jones, Zach Anderson, John Hillin, and Megan Miller.
OtterBox, best known for its superior phone cases, appointed CP+B to handle the launch of their newly released cooler series. I produced a nimble shoot of the cooler in the Sierras for the brand Manifesto. Our team also created a print series of the cooler in unlikely places, like on the back of a climber scaling an overhanging arete. We sourced existing photography for these pieces and shot the product in-house to match the lighting angles.
Manifesto Photographer: Andy Anderson
Nope Photographer: Keith Ladzinski
The Professional's Collection abolishes the notion that wearing sweats means you've given up. The team at CP+B concepted, created and sold four limited edition sweat suits celebrating the (tongue-in-cheek) idea that you can look successful and feel comfortable at the same time. I sourced the wardrobe and produced three photo shoots to create and advertise the suits. The suits were covered on The Today Show and sold out in two days. All photography and video footage courtesy of Dewey Nicks and Concrete + Clay. Video edited by Plus Productions.
I worked with NBA2K and Trident Post Production to design and retouch 6 covers of 2K18.
We pitched an entirely new look and feel for Fruit of the Loom in early 2016, slowly rolling out this summer. Graphic and bright, Fruit's new photography is a vast departure from its basic lifestyle imagery from years' past. We worked closely with photographers Sean Pecknold and Adi Goodrich to design colorful sets that would allow the new product to shine and differ from competitors' aesthetics.
In early 2016, CP+B worked closely with Kraft to create the biggest blind taste test in history. Kraft secretly replaced artificial ingredients in their mac and cheese with natural ingredients, such as turmeric and annatto. I produced CG renderings of the iconic box and a shoot to support the big reveal after the three-month taste test. Consumers didn't notice a difference in the recipe, and the brand has been praised for its bold strategy and campaign.
Photography by Maren Caruso.
It takes fire to make Jack. and Jack to make Fire. This introductory work for Jack Fire speaks both to the process (same charcoal mellowing, new cinnamon heat) and output (an amazing night out). We opted to produce this in camera in order to achieve complete realism. We worked with Taylor James to shoot the bottle in studio on black and white, on wet and hot coals, and capture additional sparks and embers that would later be retouched in. 30 extras were placed in a warehouse and shot from overhead in multiple formations.
Carnival's Moment Tracker allowed me to source creatives and produce a shoot in a totally new way: we sent ten influential Instagramers (photographers, bloggers, and moms by trade) on one cruise to capture their time on and off board with their families, spouses, and friends. Content was aggregated in the Moment Tracker while Instagramers posted to their respective social outlets. The cruise catalyzed Carnival's huge push to begin gathering consumer generated content for all forms of marketing.
Top Photo: Jesse Burke
For its 150th anniversary, Jack Daniel's required a refresh of all site and brand photography. We covered the town of Lynchburg, Tennessee as well as the distillery from barrel raising to bottle filling. All photos courtesy of Jon Dragonette.
A huge part of producing for New Balance is working with professional athletes. This is a small sampling of GBU work produced recently for New Balance. Images are currently being used in store, in print, and online. Photography by Gary Land.
For the past few holiday seasons, our team has created digital experiences that celebrate the giving of "not-so-great gifts." I produced custom hand knit "ugly" sweaters and hand painted whiskey-toting sleds made out of barrels as prizes for fans who entered the best worst gift. These diorama-like pieces were created by ILOVEDUST to support the latest campaign in 2014. We created even more content for social media by producing a small shoot at Studio6 (hey, that's me!). Sleds by Kartwheel and all process imagery by Jody Horton.
Solar panels aren't the most riveting, and their accompanying marketing has not historically been either. Thus, the character of Ra was born. Ra the Egyptian Sun God puts the power of the sun to work in your home. We photographed Ra in spaces mirroring our broadcast campaign, on white cyc using various electronics, and on green screen to capture footage for a digital experience (WIP). Photography by Ethan Pines.
Jack's Tennessee Honey work was previously beige and blasé, so we produced graphic letterpress prints, shot the bottle and drink suggestions at bold angles, upped the contrast, and rendered the King Bee at new angles to create a toolkit for our global partners. Photography by Mark Laita. CG renderings by Passion.